Shaping product & crafting interfaces

I’m a product-centric designer with experience across early stage and big tech. I’ve steered product strategy, crafted interfaces, and formed brand identities.

I came to the world of design with a passion for product and entrepreneurship. I loved imagining, and viewed design as a tool to demonstrate my imagination.

I no longer view design as purely demonstration – but rather a process of continuous discovery and iteration. An elevation of existing situations into preferred ones. In this way, I believe anyone can practice design: a hedge fund rebalancing a portfolio, or a professional golfer tweaking their backswing.

For myself, my passion still lives within entrepreneurship and product. But now, I come at it with a different approach – one that views design as an inseparable partner from product. My work floats across both functions with one guiding principle: design without product is decorative; product without design is uninspiring.